PRIVACY POLICY

1. Who We Are

This website is operated by The Appliance Warehouse Ltd, trading as Britannia Design.

Address:
42 Robjohns Road
Chelmsford
Essex
CM1 3DP
United Kingdom

Telephone: 01245 392792

We are committed to protecting and respecting your privacy. This policy explains how we collect, use, and store your personal information when you visit our website or contact us.

2. What Information We Collect

We may collect and process the following types of personal information:

Information you provide to us

When you contact us through our website contact form or by email, we may collect:

Your name
Email address
Telephone number (if provided)
Any information you include in your message

Information related to enquiries and projects

If you contact us about a kitchen design or project, we may keep records of:

Contact details
Project information
Communications between you and our team

These records may be stored electronically and/or in paper form.

Website usage data

We collect anonymous information about how visitors use our website through Google Analytics, including:

Pages visited
Time spent on the website
Device type and browser
Approximate location

This information helps us improve our website and services.

3. How We Use Your Information

We use the information we collect to:

Respond to enquiries submitted through our website
Communicate with you about kitchen design projects or services
Maintain records relating to enquiries and projects
Improve our website and user experience
Monitor website performance and usage

We only collect information that is necessary for these purposes.

4. Legal Basis for Processing

Under UK data protection law, we rely on the following legal bases for processing personal data:

Legitimate Interests
To respond to enquiries, manage customer relationships, and operate our business.

Consent
Where you voluntarily submit information through our contact form.

5. Cookies

Our website uses cookies to improve your browsing experience and help us understand how our website is used.

Cookies are small text files stored on your device when you visit a website.

We use cookies for:

Website functionality
Analytics through Google Analytics

You can control or disable cookies through your browser settings. Please note that some parts of the website may not function correctly if cookies are disabled.

6. Third-Party Services

We use Google Analytics to collect anonymous information about how visitors use our website.

Google Analytics may store cookies and process data in accordance with Google’s privacy policies. You can learn more here:

https://policies.google.com/privacy

7. How We Store Your Data

Customer enquiry and project information may be stored:

Electronically on secure systems
In email communications
In paper records stored within our business premises

We take reasonable steps to protect personal data from loss, misuse, or unauthorised access.

8. How Long We Keep Your Information

We only keep personal information for as long as necessary to fulfil the purposes for which it was collected, including responding to enquiries and maintaining records relating to projects.

Where appropriate, information may be retained for administrative, legal, or tax purposes.